TPT November 2012

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November 2012 13
Industry News
Tube bending
joint venture
ROSENBERGER and Unison, two of the leading
intelligent tube bending machine manufacturers, have
announced a sales and marketing joint venture. Both
companies will retain their independence, but joined
together in a partnership they will deliver all-electric
tube bending machine capabilities in sectors diverse as
aerospace, marine, automotive and custom products.
There is virtually no overlap in the companies’ ranges of
products and services, and this will allow the joint venture
to deliver a comprehensive range of products unavailable
elsewhere in this very competitive marketplace.
Rosenberger, established in the early 1980s, is
celebrating a substantial sales pipeline, having recently
secured a large contract in the automotive sector with an
order value of €1.8mn in 2013 and €1.6mn in 2014-2015.
Unison, which will celebrate its 40th year in 2013, is also
enjoying record sales, having recently secured a $2.8mn
order with the US marine industry.
News of the joint venture has been received
enthusiastically by both Unison and Rosenberger teams.
Global expansion is a major challenge, as both
companies seek to develop new markets and exploit
new revenue streams. Rosenberger enjoys a renowned
reputation in the automotive sector and Unison’s products
have been developed for aerospace, marine and
automotive applications.
“Our objective, working together, is to expand our
global footprint particularly in the USA and South
American and over time the Asian markets,” commented
Gerhart Rosenberger. “The joint venture will offer sales
offices throughout Europe, specifically Spain, Germany,
France and the United Kingdom, and the USA, with an
agent network across the globe. Our rapidly expanding
business required a global partner. In Unison we have
found a business that is prepared to work with us and
understand client needs and build long-term relationships
with our rapidly expanding customer base.”
Alan Pickering, managing director of Unison, said,
“I am excited by the prospect of working together with
Rosenberger – not only in a sales and marketing sense,
but also our relationship will select and integrate the best
technology available from both companies. Together
we will also reduce customer cycle times, thus enabling
us to build more machines for customers per year. We
believe that working with Rosenberger will make us more
competitive in the market and ensure that we future proof
our product ranges.”
Rosenberger AG – Germany
Fax: + 49 7683 91900 29
Email:
Website:
Unison – UK
Fax: +44 1723 582379
Email:
Website:
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