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Farmer:
This year, the Growing Up Dairy series has expanded into “California Dairy Stories” which we
began posting at the end of August. This content focuses around food moments on the farm,
hobbies of the farmers and sustainability. There are 12 videos total.
PR:
Every month, we incorporate posts from public relations content, including dairy articles,
happenings on the farms, and any news related to our sponsorships with our partners. During
June, CMAB partnered with the Great American Milk Drive for National Dairy Month to bring
awareness to childhood hunger and promoted the Dairy Council of California’s public awareness
campaign for Summer Meals programs.
Growing Up Dairy
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