38-39 / 108
Print/Online
2 releases
55.6 M
•
Utilized California dairy ambassadors like the
California Dairy Princesses and Social Media team to
help create a favorable public image for milk and
dairy products
•
Leveraged the engagement and credibility of micro-
influencers to target key audience on a personal level
in promoting Hispanic dairy
•
Developed and distributed a Mix and Match
Infographic to give additional outlets with which to
disseminate content, promoting Hispanic dairy
•
Utilized the widespread health professional voice of
Nurse Barb to share dairy nutrition information with
patients and social followers
Consumer
Coverage:
104.6 M
Social
56 Posts
1 Twitter party
47.3 M
•
The Hispanic dairy Twitter Party drove the highest volume of consumer coverage during
the quarter
•
Hispanic Dairy Flavor Trail infographic helped leveraged key messages while maintaining
control of content
•
Micro-influencers put their own creative spin on how to use Hispanic dairy in their
everyday meals and shared the recipes and beautiful images to their highly engaged
followers
•
Nurse Barb Dehn shared milk nutrition messages with her social followers
Expand Ethnic Foods, Celebrate June Dairy Month, Marginalize Margarine
TV/Radio
1 Appearance
1.7 M
Dairy Farmers
Social Team
130 Posts
112.3 K