40-41 / 108
Objective: Expand Ethnic Foods
Reach: April – July 2017: 104.6 M
Key Message Pull-Through
“California is the number one dairy state in the whole nation.” - Nicky Sanders, Armstrong & Getty Show interview
“Try Real California Milk post-gym. Milk has more protein for muscle strength than other beverages – w/o added calories & sugars” – Nurse Barb Dehn
Total Reach: 426K Impressions
Dairy Princess Nicky Sanders represented the
California dairy industry and promoted Real
California Milk butter during an interview on the
Armstrong & Getty Show
Objective: June
Dairy Month
Total Reach: 80.5M Impressions
Total Reach: 1.7 M Impressions
Nationally distributed Hispanic Dairy Flavor Trail infographic along with social media micro-influencers,
promoted Hispanic style dairy products
Objective: Marginalize Margarine
California Dairy Princesses, CMAB Spokesperson Nurse Barb Dehn and California
press release help promote the nutritional benefits of Real California Milk