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Economic Blueprint Goals
Building on the four key pillars and extensive feedback received from the community, this
Economic Blueprint identifies four key industries which will drive economic prosperity, create a
fiscally sustainable future, and guide the City’s Economic Development activities in the coming
years
.
The four industries are:
1.
Innovation and Advanced Manufacturing:
Grow existing companies, attract new
industry, and grow professional jobs
.
2.
Retail:
Grow retail offerings and strengthen commercial nodes.
3.
Tourism:
Grow leisure, agriculture, wine country & recreational tourism.
4.
Healthcare:
Grow and foster the medical service and diagnostics industry by attracting
services and facilities.
By articulating clear intentions with these
industries, and developing implementation
strategies, the City and its economic
development partners (Chamber of
Commerce, Downtown Association,
Tourism Alliance, Wineries of Santa Clara
Valley, businesses, educational
organizations, brokers, developers, service
providers and many others) will be better
positioned to realize the dividends of a
focused and collaborative effort. From the
City’s perspective, a primary responsibility
is to make land use and policy decisions
that in return will attract investment,
remove unnecessary barriers, achieve
economic sustainability and enhance the
community’s quality of life.
As the Morgan Hill community looks to have
a focused regimen around advancing the
four industries, it is important to establish
benchmarks to determine success. The
Economic Blueprint provides a baseline of
vital statistics that range from jobs and
revenues to vacancy rates and industry-
proven economic indicators. To achieve
success in growing any of these industries
will require the City to strengthen its
partnerships as well as develop new ones.
It will be imperative that the City and its
economic development partners align
efforts in supporting the four industries and
thereby share in combined prosperity and
success.