Table of Contents Table of Contents
Microsoft Word - CIty of Morgan Hill Economic Blueprint.docx Next Page
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1. Acknowledgements
3

2. Executive Summary
4

3. Introduction
6

a. Purpose of Economic Blueprint
6

b. Context
7

c. General Plan 2035
10

d. Economic Development Approach
12

e. Community Engagement
13

4. Economic Profile
15

a. The General Fund
15

b. Employment
18

c. Demographics and Labor Force
22

d. Jobs/Housing Ratio
23

e. Employment Lands
25

f. Real Estate Market Conditions
29

g. Tourism
30

h. Retail Trends
33

i. Downtown Morgan Hill
36

5. Economic Blueprint Goals
38

a. Innovation and Advanced Manufacturing
40

b. Retail
45

c. Tourism
48

d. Healthcare
51

6. Conclusion
52

7. Economic Indicators
54

8. Strategies & Actions
55

9. Appendix: Stakeholder Questions
58

10. Appendix B: Links to Relevant Documents
60