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Economic Development Approach
A primary role of Economic Development in
Morgan Hill is to catalyze investment in the City,
resulting in job creation. While jobs and
investment are paramount to economic
prosperity, in order to attract and maintain jobs
and investment, other elements of a healthy
business environment are required. These
elements include an adequate supply and
variety of housing options, infrastructure to
support both commercial and residential
development including wet and dry utilities,
transportation, and telecommunications. At the
same time, companies, investors and
developers choose to expand in communities
that are stable, offer a good quality of life, and
provide a wide range of amenities.
This is also true for young creative workers who
may choose where to work after they have
chosen where to live.
In a "Vital Economic Cycle" (as demonstrated in
Graphic 1) a strong and successful economy,
and a strong and successful community are
mutually reliant. To be successful, all elements
of the cycle must be healthy. Exclusively
focusing on one element of the vital cycle does
not help create a balanced community. The
process of active economic development is
charged with nurturing the elements of this
cycle and therefore is a citywide priority that
requires working collaboratively with many
community partners.
Graphic 1: Vital Economic Cycle