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11

As a subset of these nine

key goals and

recommendations, 45

policies, and 21 related

actions are also articulated

in the General Plan.

Through these policies and

actions, the City aims to

develop a robust mix of

land uses that will support

the City's fiscal

sustainability, decrease

the need for residents to

make long commutes, create a thriving

downtown that remains a focal point of

community life and enhance Morgan Hill's

appeal as a tourism destination.

The City must strategically allocate its

resources, which is not unique when

compared with other governmental

agencies, private sector businesses, or

individual households. To this end, this

Economic Blueprint establishes the City’s

current priorities

for the

implementation of

Economic Development goals. This document is

not intended to replace the

Economic Development Element of

the General Plan, nor is it intended

to limit the goals and aspirations

set forth in the Plan. Rather, this

Economic Blueprint lays the

groundwork for today’s focus to

achieve economic development

goals. It is also intended to provide

clarity about the City’s aspirations

for potential developers,

companies, and investors who may

wish to do business in Morgan Hill.

The General Plan establishes land use priorities

for the City for the next 18 years. It articulates

a common vision to maintain quality of life,

engage in economic development, grow

tourism, strive for fiscal sustainability, create

high quality planned development, and

preserve habitat, the natural environment and

viable agriculture. The Economic Blueprint

provides focus for these aspirations and further

defines strategies to achieve economic

prosperity.

Economic Blueprint's four key pillars

This Economic Blueprint is

intended to lay the

groundwork for today’s

focus to achieve economic

development goals. It is

also intended to provide

clarity about the City’s

goals for potential

developers, companies and

investors who may wish to

do business in Morgan Hill.