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TOURISM
Grow leisure, agriculture, wine country & recreation tourism
The City of Morgan Hill is ideally situated in South Silicon Valley, welcomes local, national, and
international visitors to a range of recreation and dining amenities. With 19 local parks, a
variety of recreation facilities, wineries and proximity to the Pacific Coast, Morgan Hill offers
visitors many places to relax, dine, and have fun.
The City of Morgan Hill has invested in its Aquatics Center, Outdoor Sports Center, and
Centennial Recreation Center, making them premier destinations for both residents and
visitors. The facilities, along with the local festivals and events, draw nearly 1 million visitors
annually. According to the 2017 Morgan Hill Sports Market Business Strategy,
a visitor that
spends $1.00 in South County recreation activities such as at the aquatics center, generates
$1.80 in economic impact
.
To support the continued growth of tourism in Morgan Hill, the City must continue to support
leisure and recreation destinations and also ensure the availability of high-quality lodging to
accommodate visitors. A hotel study commissioned by the City of Morgan Hill and produced by
Hotel Appraisers and Advisors in 2015 noted that many of the City’s existing hotels could
benefit from reinvestment, and that there is significant market demand for hotel rooms above
and beyond the existing 900 rooms already located in the City.