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SUPPORT DOWNTOWN DEVELOPMENT
Downtown is not simply a business district.
Downtown is the heart of the community,
the living room for social gathering and the
City's crown jewel. A successful Downtown
can help attract investment throughout the
City and lure a young, creative workforce. In
order to support Downtown as a thriving
retail destination and to manage growth in
Downtown, the City should
Identify Parking
Management Strategies (Action #19)
and
continue to
Encourage Housing
Development & Office Development (Action
#20)
to support existing and new business
growth.
Downtown needs continual care and
nurturing. Unlike shopping centers that
have one or limited number of owners,
Downtowns are comprised of many owners,
both property owners and business owners.
This makes it complicated to care for the
Downtown business district. Often property
owners or business associations need to
come together to promote and enhance the
Downtown. The City should work with the
Downtown property owners and Downtown
businesses to
Create Business Improvement
District (BID) to Support Downtown
Improvements and Programming (Action
#21).
In addition, the City should continue
to work with the Morgan Hill Downtown
Association to host events and market
Downtown as a unique destination.
Another action that can help Downtown is
to
Terminate Administrative Permit Process
for Morgan Hill Plaza Shopping Center
(Action #22)
which currently requires retail
tenants to get an additional permit to go
into that center