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26 Wire & Cable ASIA – September/October 2009
In return for consenting to receive
the ads, users will get free minutes
or free texts, or some other benefit.
As described by Matt Hamblen in
Computerworld (29th June), the ad
server is provided to the carrier as a
hosted service, and used to collect
and store data about themselves
given voluntarily by the customers.
The carrier also uses the server to
deliver the ads via SMS, MMS, and a
WAP browser, with a mix of ads that
are pushed to users or requested by
the users. “It’s important that this is
not seen as spam,” Kurt Broucke,
product manager for Alcatel-Lucent,
told Mr Hamblen. “And it’s important
that ads are of interest to end users.”
E-Plus subsidiary Gettings has an
online description of the service in
German. Paris-based Alcatel-Lucent
said the service is generally available
globally but did not detail the cost to
carriers. An Alcatel-Lucent attaché
told Computerworld that carriers are
clamouring for ways to supplement
their revenue, and that a number
of the company’s competitors are
investing in the development of ad
serving technology.
The same source said Alcatel-Lucent
expects the mobile advertising market
to be healthy in Europe and the US,
where total mobile advertising market
was about $160 million in 2008.
But according to the Kelsey Group,
advertising analysts, the American
market is expected to explode to
$3.1 billion by 2013.
China’s Huawei makes
significant incursions
into the territory of key
European rivals
Huawei Technologies Co Ltd on
26th June announced that Telia-
Sonera Finland Oy would deploy
Huawei’s SingleRAN to simultaneously
provide its Finnish subscribers with
high-quality GSM and UMTS services
using the same 900 MHz spectrum.
This will be Europe’s first GSM/UMTS
converged network based on SDR
(software defined radio) technology.
Under the agreement, the existing
GSM network will be upgraded to use
Huawei’s SDR-enabled base stations.
Additional equipment to be provided
will include radio network and base
station controllers, operating support
system and services to support
network deployment.
Huawei, based in Shenzhen, is the
largest networking and telecommuni-
cations equipment supplier in the
People’s Republic. TeliaSonera pro-
vides telecommunication services
in the Nordic and Baltic countries,
the emerging markets of Eurasia,
including Russia and Turkey, and
in Spain.
Two days before the TeliaSonera
news was announced, Light Reading
reported that Huawei had “further
cemented its reputation as a leading
player in the next-generation mobile
infrastructure market by landing
another long term evolution (LTE) trial
in the Nordics, right on the doorstep
of key wireless networking rivals”
Ericsson AB (Swedish) and Nokia
Siemens Networks (Finnish).
According to international news
editor Ray Le Maistre, Norwegian
incumbent Telenor ASA officially
announced it is sourcing radio access
and EPC (evolved packet core) gear
from the Chinese vendor for a trial
of the proto-4G technology in Oslo.
He wrote, “Oslo is turning out to be
Huawei’s lucky city in terms of LTE.
TeliaSonera AB has built a trial LTE
node in Oslo with the Chinese vendor,
and claims already to have tested
‘live’ services.” (“Huawei Bags another
Euro LTE Gig,” 24th June)
The Norwegian carrier’s choice
of partner for the trial was taken
to illustrate how competitive the
all-important LTE market is becoming,
with a core group of about ten vendors
battling for what Light Reading called
‘bragging rights’ and consolidation of
technical expertise already underway.
Elsewhere in telecom . . .
Some 63% of adult Americans ✆ ✆
accessed broadband in the home
as of April 2009 of this year, up
from 55% in May 2008. These
latest findings of the Pew Research
Center’s Internet & American Life
Project mark a departure from the
stagnation in home high-speed
adoption rates that had prevailed
from December 2007 through
December 2008.
Over that period, Pew surveys found
that home broadband penetration
Include your company in these
Special Features:
If your company is involved in the above industry
sectors, we invite you to participate in these
special features by sending in editorial about your
machinery or products, for FREE publication in
the November 2009 edition.
Please send the text as aWord document attached
to an email to the address below. Photos should
be JPEG 300 dpi and a minimum width of 9cm.
Please forward to: Gill Watson – Editor
Email:
Tel: +44 1926 334137
Website:
Closing Date: 20/09/2009
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