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Website Traffic:
In the second half of 2016, we saw web traffic jump to levels comparable with past years. We
are continuing our “always on” approach for search and social in 2017. It’s important to note
that in 2016 we shifted our content strategy and instead of focusing on growing visitors to the
site, we decided to aim for higher engagement across channels where our content appears. We
were able to maintain a solid share of visitors as compared to past years, but where we really
saw success was engagement on social as well as the equity earned through our digital
partnerships. In 2017, metrics are tracking ahead of where we were last year at this same time,
but we will see the bulk of visits in the second half of the year, once digital media begins
running.
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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Unique Visitors By Month
2014
2015
2016
2017