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Sustainability
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In working towards its five-year goals, CMAB worked with Dairy Cares, CDRF and
CDQAP to identify ways to benchmark practices that demonstrate California dairy
industry leadership in sustainability.
Dairy Security & Reputation
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Fact Sheets and Messaging
CMAB reviewed and analyzed the latest CDFA dairy statistics, updating its annual fact
sheets: milk, cheese, dairy industry. The new data was also incorporated into CMAB’s
strategic messaging.
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Wall Street Journal Interview
CMAB coordinated interviews for the
Wall Street Journal’s
Ben Parkin with John Talbot
and other California dairy farmers to discuss the state’s position as a leader in the U.S.
dairy industry. Message points included the use of innovative technology to streamline
dairy practices.
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Daily Monitoring & Social Listening
CMAB monitored traditional and social media daily, tracking Real California Milk
proactive coverage, dairy and food industry trends, and issues (food safety,
environmental, animal care, drought, etc). The team provided an analysis and POV on
impacts pertaining to the California dairy industry, in addition to recommendations for
amplifying positive stories on Real California Milk owned social channels.