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Search Engine Marketing:
Our goal in 2017 is to build on the strategy put in place last year – support the Return to Real
campaign and overall content strategy by focusing on bringing more highly qualified traffic that
will want to stay longer and engage more. We’ve optimized our search efforts to drive quality
traffic rather than quantity. We will continue to measure bounce rate, pages per session, and
time on site, and we will continue to optimize. Additionally, we are focusing our efforts on
appearing in more competitive search queries and improving our average position.
YTD Paid Search 2017
(Through April 17)
Impressions
Clicks
CTR
Avg. Position
11,385,324
74,390
0.65%
1.9