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COMMUNICATION SERVICES
REPUTATION MANAGEMENT: FOOD SAFETY & SUSTAINABILITY
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Importance
•
Integrate with California dairy organizations to share information and resources, as well
as align on messaging
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Meet consumer demand for authentic food and farming stories by using California dairy
producers as storytellers
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Gather and incorporate sustainability facts and insights to support California as the gold
standard
Dairy Leadership & Integration
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California Dairy Communicators
CMAB convened the California Dairy Communicators group for the first of two meetings
in 2017 to share program updates and opportunities, as well as address issues that are
impacting the state’s dairy industry, including flooding due to increased rainfall.
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Dairy Farmers Social Team
CMAB amplified social media posts from the California Dairy Social Team on Real
California Milk channels. Additionally, CMAB provided weekly content
recommendations to the farmers to encourage engagement and positive conversation
about California dairy in their social communities.