WCA July 2017

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Wire & Cable ASIA – July/August 2017
Industrynews
A UK manufacturer has recorded 50
per cent growth in sales for its
resistance wire after winning
customers based on lead times and
those looking for European quality
material.
Alloy Wire International, formed in
1946, targeted customers involved in
the food and bag sealing industry at
the recent Interpack exhibition and had
six technical experts on hand over the
seven days to discuss requirements for
hot cutting wire, wire for cutting food
and wire for heat sealing.
It also used the international show to
showcase its new ‘Wire Finder’ app,
which makes it even easier for clients
to find the material they need by name,
application or properties.
“Interpack gave us the ideal
opportunity to build on a fantastic 12
months when it comes to resistance
wire. Early estimates suggest we
enjoyed a 50 per cent increase on the
same period last year and this has
been down to a number of reasons,
including the vast amount of stock we
hold, quality of wire and how quickly
we can deliver,” said Angus Hogarth,
sales director at Alloy Wire.
Alloy Wire International, which exports
to more than 50 countries around the
globe, has been manufacturing
resistance wire for over 70 years.
This means material produced in the
UK is used to cut polystyrene foam,
seal bags used in food and to cut
through cheese, cakes, sausage meat
and even ice cream.
The firm can also provide profiled
curved wire that is used for vacuum
sealing.
“We are receiving a lot of interest due
to the fact we stock resistance wire
from 0.025mm to 3mm in diameter and
that customers can buy in small
quantities (from 3 metres) to suit their
exact manufacturing requirements,”
added Mr Hogarth.
In addition to resistance wire, Alloy
Wire International manufactures round,
flat and shaped profile wire, with more
than 60 different exotic alloys in stock
at any one time.
Alloy Wire Ltd – UK
Website:
Resistance wire boost puts Alloy in great shape
❍ The Alloy Wire head office