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CAPITAL EQUIPMENT NEWS
DECEMBER 2016
20
W
ith a greater focus on
enhancing aftersales
service capabilities,
especially in an
environment where
aftermarket support is fast becoming king,
MB AfroAsia SA has further expanded
its footprint with the purchase of an
existing Gauteng, South Africa Iveco truck
dealership which has become home to
its range of CNH Industrial International
brands. The Truck City Johannesburg
dealership in Midrand has also become
the company’s head office, and will also be
home to other brands in MB Afrosia SA’s
stable, including New Holland Construction
and Astra Trucks.
Having a quality product is one thing,
and being able to offer crucial backup
support once it is operational in the
field, is quite another. A well-maintained
product means less down-time, higher
productivity and lower costs for the
fleet owner. Based on the continued
understanding of these fundamental
principles, MB AfroAsia SA is not holding
back its investments into an expanded
footprint in its quest to become a force to
reckon with in sub Saharan Africa.
MB Plant SA is a joint venture with
MB Holdings Company, an international
company based in the Middle East. The
four-year old company continues to
outgrow itself and is entrenching a strong
relationship with its prime principal,
CNH Industrial, with its focus on a strong
national network of dealers, sub-dealers
and branches across South Africa. MB Plant
SA was established in January 2013 and
became the authorised dealer of the New
Holland brand. The company faced an uphill
task to rebuild the brand, but Frank Reid,
managing director of MB Plant SA at the
time, believed his young company had what
MB AfroAsia SA’s recent purchase of an existing Iveco dealership in Gauteng,
South Africa, which will accommodate its full range of CNH Industrial brands,
underlines the company’s strong focus on growing its footprint to optimise
backup support for possible increased market share gains, especially in a
cut-throat trading environment, writes
Munesu Shoko
.
LAYING STRONG
GROWTH FOUNDATIONS
MB AfroAsisa is confident that its association with the CNH
Group will consolidate the company’s position in the South
African market with the brands it represents.