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The new Nike+, which provides an all-access pass to
athletic potential, similarly characterizes this period.
“We are surrounded by technology and data, but for
athletes to truly achieve their potential they require
something richer and more meaningful. They don’t
need a dashboard; they need a relationship,” Parker
says.
Connecting Nike’s wealth of sport knowledge with
its footwear and apparel offerings, Nike+ translates
the “plus” to “personal,” providing members with
customized guidance, support and a host of tailored
resources that unlock the best of Nike.
Dynamic coaching and training programs help
improve a full gamut of activity — a runner’s times,
a weightlifter’s strength and a yogi’s flexibility. In
person, Nike+ Run Club and Nike+ Training Club
sessions bring communities of athletes together
for shared inspiration and motivation, whether in
intimate neighborhood sessions or at international
marathons.
This engagement also applies to new athletes. Nike’s
suite of digital products welcomes them with starter
programs as well as shoe and product suggestions.
As such, Nike+ realizes a universal truth in sport:
Community is a potent motivator.
“We have the most personal solutions to today’s
most common challenges,” asserts Parker. “We
know athletes better than anyone else. Today, for the
first time, all athletes can benefit from that expertise.”
Nike HyperAdapt 1.0
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