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CONSTRUCTION WORLD
SEPTEMBER
2017
He also maintains that Babcock has
embraced the brand. “We have had the
Volvo brand in our favour for 17 years – so
the success we have had in supporting
the Volvo brand stands us in good stead.
Sales-wise we do not keep the brands
separate any more, in essence we are the
same company – supplying two different
segments: premium and value brands.
Sales people identify what brand to sell
based on the application.
Repeat business
Sheppard says that up until 2015, some
95% of SDLG sales were to new customers.
This number has decreased as SDLG now
gets repeat business. “This value brand unit
has opened up a whole different sphere for
Babcock. A customer may start out with
an SDLG and grow into a Volvo as their
business grows or applications change.”
Regional manager – export region, Grant
Sheppard for Babcock’s equipment business
and SDLG marketing communications manag-
er for sales region EMEA, Magnus Rieger.
The most recent release from SDLG is the
new F-series wheeled loader. It offers high
performance and reliability, backed by a
world-class support network.
The L958F comes with a modern design
and many improvements, With its 3,2 m³
bucket, this loader is engineered for high
productivity and will give you an excellent
return on investment. All SDLG wheeled
loaders are rigorously tested to ensure
reliability in action.
• The design of the L958F ensures that
service and maintenance is easily
handled, with excellent accessibility
throughout the machine.
• The single joystick guarantees precise,
easy and comfortable operation of the
loader arm and bucket, reducing
operator fatigue.
• High breakout force, a rated load of 5
400 kg and a new 3,2 m³ bucket design
for improved efficiency and productivity.
A wide range of available attachments
ensures the machine’s versatility.
• A powerful and efficient 6 cylinder engine
matched to a new SDLG transmission
delivers maximum torque from the engine
to the wheels.
• Larger cab with 20% more glazing for
improved visibility, safety and efficiency.
Superior air conditioning for greater
operator comfort.
• Optimised maintenance intervals now
offer even better machine availability.
The superb SDLG dealer network is there
to support all your maintenance and
repair needs.
Wheeled loader L958F