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MARKETING/ADVERTISING/WEB
When an agent decides to utilize a marketing campaign, place a print ad, or have a
personal website, there are professional and legal guidelines which should be followed.
Parks Director of Marketing is available to meet with agents if they need assistance or
consultation in developing a marketing plan. Although creativity is encouraged, the agent
should represent himself/herself in a professional manner. The agent should familiarize
himself/herself with the Parks website. The agent intranet contains resources for marketing
that can help agents get started. Agents should adhere to the guidelines below:
Consistency in logo, color and form is to be maintained at all times.
Company Logo
– the Parks company logo cannot be altered. There is a section of the
agent intranet in the Media Center which displays proper and improper logo usage. Please
review this before placing the logo on any postcards, business cards, newsletters, print
ads, or websites.
Equal Housing Logo
– Agents should always include the Equal Housing logo on any
postcards, business cards, newsletters, print ads, or websites. This logo can be found on
the agent intranet in the Media Center.
Contact information
– When advertising (print or web), agents must include (per TREC)
Parks name and the phone number of the office he/she is licensed in along with any
personal contact information provided. And all advertising must abide by TREC advertising
rules, regulations and guidelines.
Business Cards
– Business cards are to contain the company name, logo, address and
office phone number with either the horizontal or vertical Parks logo in black, white or the
appropriate PANTONE
®
colors: blue (PMS 654C) and gray (PMS 877C).
Web
– There are many companies providing personal website services to agents. If an
agent decides to have a personal site which provides multiple links to information outside
of the real estate industry he/she must monitor the information provided to ensure that
inappropriate content does not link to the agent’s website. If an agent is not familiar
enough with a link or resource which they are considering placing on their site, he/she
should review the links with the Director of Marketing.
Pre-Listing Packets/Books
– Agents are encouraged to provide consumers the
opportunity for “due diligence” prior to a formal listing presentation. Printable profiles,
service, commitments, other information, pieces, and suggestions for customizing/
personalizing are available on the agent intranet.
AGENCY POLICY & PROCEDURES
(cont.)