386 / 411
13
PARKS RELOCATION POLICY
The mission of Parks Corporate Relocation Department is to generate quality referral
business from Third Party Companies, other Brokerage firms, the Internet, Call-Ins, and
Corporate Accounts. The standard referral fee is 45% of the commission on the functional
side of the transaction.
Types of Relocation Referral Business:
Third Party
- Referrals from a relocation management company that has been hired
by a corporation to provide relocation services to its employees. The referral fee helps
the corporate client to offset expenses related to the transferee’s benefits. Third party
companies manage the majority of the nations’ relocation business and represent
approximately 92% of our relocation program. Third party companies expect and demand
unique requirements; therefore, special training is required for agents to receive third party
referrals. Parks Relocation Department pays all annual fees to be available for relocation
business.
Training includes instructions for the following:
• Broker’s Price Opinion
• ERC form instructions
• Photo templates w/ ERC
• Inventory / Vacant Properties
• Maintenance / Inspection
• Listings / Buyers
• Reporting / Updates
• Contract negotiations
• Closing
Corporate Relocation
- Direct referrals from corporations who do not employ a third party
company. Parks Relocation Department develops business by partnering with corporations.
For the employee, the relocation process begins by introducing Middle Tennessee during
the interviewing / recruiting phase. Corporate clients require a high level of service and
information. Communication between the corporate client, the Relocation Department and
the sales associate is essential.
Broker-to-Broker
- Referrals from other brokerage firms. Parks pays an annual fee to
maintain membership in the Leading Real Estate Companies of the World
®
network so that
our sales associates have the benefit of this service. In order to receive quality in-coming
referrals, we strive to build these broker-to-broker relationships by giving quality out-going
referrals.