City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125

Section 4: Existing Facilities Overview and Impacts | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 30

EXISTING FACILITIES REVIEW

To provide the City of Morgan Hill with a strategic plan in support of its sports tourism goals, Johnson

Consulting conducted a comprehensive market assessment and competitive facility audit. Part of the market

assessment consisted of a review of the Outdoor Sports Center (OSC) and Aquatics Center (AC) to

understand how they are utilized, the events held at each facility and the economic impacts of each facility.

The review consists of the past two years for the Aquatics Center (2015-2016) and is based on data provided

by the Aquatics Center staff. The Outdoor Sports Center review is based on projected events and attendance

for 2016 as provided by facility management. Official records were not kept for attendance figures. As a result

our economic and fiscal impacts for the OSC are based on projected attendance.

OUTDOOR SPORTS CENTER

FACILITIES:

The facility opened in 1994 and received $10 million in upgrades in 2007, including the

installation of turf fields and bleachers. The facility is owned by the City of Morgan Hill but is managed by

the Morgan Hill Youth Sports Alliance. The Outdoor Sports Center has eleven fields available for play. Nine

are traditional grass fields and two are turf fields with lights. These fields accommodate the needs for football,

soccer, ultimate frisbee, cricket, and rugby.

DEMAND SCHEDULE:

The complex has partnered to be the home facility for the local youth football

program the Morgan Hill Raiders, the Orchard Valley Youth Soccer League, South County Outlaws Youth

Lacrosse, and the Silicon Valley Stallions Cricket Club.

Aside from this local demand, during the last Fiscal Year (July 2015-June 2016), the Sports Center hosted 33

events attracting approximately 140,000 attendees. The facility is projected to hold a similar number of events

during FY 2016-2017.