6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 3: Economic and Demographic Overview
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May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 29
Henry W. Coe State Park
Coyote-Lake Harvey Bear Ranch Park
Anderson Lake County Park
Downtown Morgan Hill
Year-round Farmers’ Market
Dozens of award winning wineries
Santa Clara Valley Wine Trail
OBSERVATIONS
Despite its relatively small population, the City of Morgan Hill is a thriving and successful community. Its
location in Silicon Valley with proximity to the Bay Area makes it an accessible and highly attractive place to
visit. The relatively young and affluent community offers residents several recreational facilities and parks to
accommodate the health and wellness needs of its residents. There are also several existing infrastructure
resources – from hotels to highways – to accommodate its residents and visitors. Additionally, several
outdoor festivals, including Mushroom Mardi Gras, Taste of Morgan Hill and Freedom Fest, are held each
year and draw large crowds from outside Morgan Hill.