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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 3: Economic and Demographic Overview

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May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 29

Henry W. Coe State Park

Coyote-Lake Harvey Bear Ranch Park

Anderson Lake County Park

Downtown Morgan Hill

Year-round Farmers’ Market

Dozens of award winning wineries

Santa Clara Valley Wine Trail

OBSERVATIONS

Despite its relatively small population, the City of Morgan Hill is a thriving and successful community. Its

location in Silicon Valley with proximity to the Bay Area makes it an accessible and highly attractive place to

visit. The relatively young and affluent community offers residents several recreational facilities and parks to

accommodate the health and wellness needs of its residents. There are also several existing infrastructure

resources – from hotels to highways – to accommodate its residents and visitors. Additionally, several

outdoor festivals, including Mushroom Mardi Gras, Taste of Morgan Hill and Freedom Fest, are held each

year and draw large crowds from outside Morgan Hill.