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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
www.chjc.comSection 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 33
Table 4-3
OBSERVATIONS:
The overall facility is in good shape from an appearance perspective. The 50-meter pool is
also utilized as a short-course pool that allows for approximately 17 lanes. The facility is located adjacent to
the Outdoor Sports Center and has a shared parking lot. Parking is the biggest issue facing the Aquatics
Center. There is also a need for additional deck space to host additional swimmers during large meets. The
recreational offerings at the pool are adequate and include recently added cabanas for private parties or
gathering spaces for recreational users. The facility was a state-of-the-art development, costing approximately
$14 million in 2007.
SURVEY RESULTS
As part of our research to understand the demand profile for the Outdoor Sports Center and Aquatics Center
a total of four surveys were conducted during special events at the facilities, as well as one weekend day
without an event at the AC. This information is important to understand where users of each facility are
coming from, the number of days they are spending at the facilities and the spending that occurs while
attending each facility. The survey results, along with our industry knowledge and expertise from previous
studies, were used to guide our assumptions for our economic and fiscal impact projections later in this
section.
The tables below break down the results of the surveys.
Morgan Hill Aquatics Center
Swim Meets Held
Events Event
Days
Total
Attendance*
Attendance/
Day
2015 10
20
16,870
844
2016 11
21
19,994
952
*Estimated attendance.
Sources: Morgan Hill Aquatics Center