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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
www.chjc.comSection 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 35
Table 4-4
The survey results for the Outdoor Sports Center were broken down by soccer and non-soccer events. As the
results in the previous table show, for non-soccer events 25 percent of respondents were residents of Morgan
Hill, while 26 percent of respondents are residents of Santa Clara County and 44 percent of respondents are
from within the state of California, but outside of the San Jose-Sunnyvale-Santa Clara MSA. Most, if not all,
of the respondents are likely day-trippers for each event. The likely overnight attendees for events are those
coming from out-of-state, which represented approximately 5 percent of non-soccer attendees.
For soccer events, 25 percent of respondents were Morgan Hill residents, while 32 percent of respondents
were either residents of the County or MSA. Approximately 43 percent of respondents for soccer events
come from the state of California, but outside the MSA and 1 percent of soccer event respondents were from
out-of-state.
Morgan Hill Outdoor Sports Center
Morgan Hill Outdoor Sports Center
Non-Soccer Sports Tournament (December 2016)
Regional Soccer Tournament (November 12-13, 2016)
Event Statistics
Event Statistics
Attendee Origin
% Attendee Origin
%
From within Morgan Hill
25% From within Morgan Hill
25%
Out-of-Citybut within Santa Clara County
26% Out-of-Citybut within Santa Clara County
31%
Out-of-Countybut within San Jose-Sunnyvale-Santa Clara, CAMSA
0% Out-of-Countybut within San Jose-Sunnyvale-Santa Clara, CAMSA
1%
Out-of-MSAbut within the State of California
44% Out-of-MSAbut within the State of California
43%
Out-of-State
5% Out-of-State
1%
Total
100% Total
100%
Average Length of Stay
# of Days Average Length of Stay
# of Days
All Attendees (on average)
1.0 All Attendees (on average)
1.6
Daily Spending per Person
At Center Outside Center At Center Outside Center Daily Spending per Person
At Center Outside Center At Center Outside Center
Lodging
na
na
na
$31.37 Lodging
na
na
na
$62.81
Food and Beverage
$0.61
$2.80 $1.82
8.39 Food and Beverage
$0.61
$2.53 $1.82
7.58
Shopping/ Merchandise
0.12
1.62
0.37
4.87 Shopping/ Merchandise
0.12
2.07
0.37
6.20
Entertainment
na
0.83
na
2.48 Entertainment
na
1.43
na
4.28
Parking
na
0.46
na
1.39 Parking
na
0.85
na
2.56
Other
na
0.22
0.00
0.65 Other
na
0.97
0.00
2.92
Total
$0.73
$5.93 $2.18
$49.16 Total
$0.73
$7.84 $2.18
$86.34
Source: Outdoor Sports Center Event Survey
Source: Outdoor Sports Center Event Survey
Residents
Visitors
Visitors
Residents