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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 3: Economic and Demographic Overview

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May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 25

Table 3-7

CORPORATE PRESENCE

A strong business presence can be an important factor in the success of a youth sports facility, because local

businesses can attract residents to an area, provide disposable income, and support facilities through

donations, advertising, and their requirement for event space. The following table shows the largest public

and private employers in Morgan Hill.

Unemployment Rate* - United States, California, & Santa Clara County

(2000-2016)

Year

United States

California Santa Clara County

2000

4.0%

4.9%

3.1%

2001

4.7%

5.4%

5.1%

2002

5.8%

6.7%

8.3%

2003

6.0%

6.7%

8.3%

2004

5.5%

6.2%

6.4%

2005

5.1%

5.4%

5.3%

2006

4.6%

4.9%

4.5%

2007

4.6%

5.4%

4.7%

2008

5.8%

7.3%

6.0%

2009

9.3%

11.2%

10.6%

2010

9.6%

12.2%

10.4%

2011

8.9%

11.7%

9.3%

2012

8.1%

10.4%

7.9%

2013

7.4%

8.9%

6.5%

2014

6.2%

7.5%

5.1%

2015

6.4%

6.2%

4.2%

2016*

4.9% (P)

5.5% (P)

3.8% (P)

Sources: U.S. Bureau of Labor Statistics, Ersi BAO, Johnson Consulting

Average Annual Rate (seasonally unadjusted)*