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6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 59
Ceres River Bluff Regional Park is an outdoor field complex located 110 miles northeast of Morgan Hill. In
2015 the park received $2.3 million in upgrades, including the addition of fields and expansion of parking
capacity. The original design of the park consisted of five multipurpose fields, but none were considered
“championship quality.” The City of Ceres felt the lack of tournament-quality fields disqualified them for
hosting soccer tournaments in comparison to other local facilities in Modesto and Turlock and decided to
renovate the park. The upgrades included the removal of one field and addition of two youth fields and two
championship soccer fields. The park now offers eight fields (two youth-sized). The expansion also doubled
the number of parking spaces from 245 to 471.
INDOOR FIELD & COURT COMPLEXES
Indoor field & court complexes typically consist of at least one turf surface, and hard courts. The turf surface
can be used for soccer, lacrosse, football, rugby, field hockey, baseball, softball and training. The courts can
be either hardwood or “sports court” and used for sports such as basketball, volleyball, and futsal, among
others. Hardcourt surfaces are also able to be used for non-sports events such as trade shows, marketplaces
and entertainment events. The marketability of these facilities is based on the number of surfaces that are
available, the capacity for attendees, amenities within the facility (restaurants, pro-shops, locker rooms, etc.),
and the cost to rent the complex.
Within 200 miles of Morgan Hill there are 25 indoor field and court facilities. Most of these facilities are
located north of Morgan Hill with several clusters being found in the Bay Area as shown in the map below.