6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 56
The table below provides an average rental costs for facilities. The last row in this table provides an average
number of fields, rental rates, and distance from Morgan Hill of the selected facilities. The table shows there
is premium cost for renting turf fields as opposed to natural grass. As a comparison, Morgan Hill charges on
average $37 for grass fields per hour and $55 for turf fields with an additional cost of $35 per hour for lights.
The rental fees at the Morgan Hill Outdoor Sports Center are currently lower when compared to local
facilities, such as Twin Creeks and Central Park Soccer Complex. When examining facilities further away
from Morgan Hill, two new facilities, Mary Grogan Park and Ceres River Bluff Regional Park, offer lower
rental fees for fields. These facilities are located north of San Jose and are a greater distance from Silicon
Valley.