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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 56

The table below provides an average rental costs for facilities. The last row in this table provides an average

number of fields, rental rates, and distance from Morgan Hill of the selected facilities. The table shows there

is premium cost for renting turf fields as opposed to natural grass. As a comparison, Morgan Hill charges on

average $37 for grass fields per hour and $55 for turf fields with an additional cost of $35 per hour for lights.

The rental fees at the Morgan Hill Outdoor Sports Center are currently lower when compared to local

facilities, such as Twin Creeks and Central Park Soccer Complex. When examining facilities further away

from Morgan Hill, two new facilities, Mary Grogan Park and Ceres River Bluff Regional Park, offer lower

rental fees for fields. These facilities are located north of San Jose and are a greater distance from Silicon

Valley.