City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

6 East Monroe Street

Fifth Floor

Chicago, Illinois 60603

Phone: 312.447.2010

Fax: 312.444.1125

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 53

LOCAL & REGIONAL FACILITY OVERVIEW

Johnson Consulting undertook a comprehensive review of the existing inventory of sports complexes that

can be viewed as potential competitors to Morgan Hill’s current facilities. The section below displays the

findings of a Johnson Consulting audit of sports facilities within a 200-mile radius of Morgan Hill – a likely

distance for teams to travel for regional competition. This distance helps determine the current supply of

potential competitors in the region and is necessary to assess the demand that Morgan Hill’s facilities

currently capture and project any future change.

Within a 200-mile radius of Morgan Hill, Johnson Consulting identified approximately 100 sports complexes.

These complexes are owned by municipalities, universities, and private entities and have been categorized into

five groups: outdoor field complexes, indoor field and court complexes, aquatic centers, baseball/softball

complexes and outdoor sand volleyball complexes. Each sports facility group breakdown includes a map

showing the location of the identified facilities and a table listing each facility and their distance from Morgan

Hill. For some categories, there will also be a table listing rental costs and profiles of the more notable

facilities in each category.

OUTDOOR FIELD COMPLEXES

Outdoor field complexes typically consist of five or more multi-purpose sports fields, which are traditionally

intended for soccer, football, and lacrosse. These fields can also be utilized for rugby, field hockey, Ultimate

Frisbee, and practice functions for baseball and softball. The marketability of these facilities is based on the

number and type (natural grass or turf) of surfaces that are available, the lighting capabilities at the complexes,

the capacity for attendees (parking and seating), and the cost to rent the complex.

Within 200 miles of Morgan Hill there are 29 outdoor sport complexes with roughly 190 multipurpose fields,

six of which are within 50 miles of Morgan Hill. Clusters of the outdoor complexes can be found in the San

Francisco, Sacramento, Modesto, and Fremont markets as shown in the figure below. It should be noted that

nearby San Jose offers 43 total fields across various parks within its Parks District.