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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
www.chjc.comSection 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 50
Table 4-15
As shown in the table, 11 non-soccer tournaments are estimated to have generated $1.6 million in total
spending, $504,000 in increased earnings, 11 FTE jobs, and $75,000 in tax revenues. Visitor impact from out-
of-town visitors is estimated to have included $1.2 million in total spending, $379,000 in increased earnings, 9
Morgan Hill Outdoor Sports Center
Non-Soccer Sports Tournaments (2016)
Economic and Fiscal Impact
Visitation Volume
Residents
Visitors
Total
Visitation
8,450
25,350
33,800
Average Length of Stay
1.0
1.0
-
# of Person-Days
8,450
25,350
33,800
# of Room Nights
0
254*
254
Direct Spending ($000)***
Residents
Visitors
Total
At Center
Food and Beverage
$20
$61
$82
Shopping/ Merchandise
4
12
17
Subtotal
$25
$74
$98
Outside Center
Lodging
$0
$8
$8
Food and Beverage
95
284
378
Shopping/ Merchandise
55
165
220
Admission/ Entertainment
28
84
112
Transportation
0
0
0
Parking
16
47
63
Other
7
22
29
Subtotal
$200
$609
$809
Total Direct Spending
$225
$683
$908
Economic Impact ($000)***
Multiplier
Resident
Impact
Visitor
Impact
Total
Direct Spending
$225
$683
$908
Indirect Spending
0.4500
101
307
408
Induced Spending
0.3570
80
244
324
Total Spending
$406
$1,234
$1,640
Increased Earnings
0.5550
125
379
$504
Employment (FTE Jobs)
12.6057
3
9
11
Fiscal Impact ($000)***
Tax Rate
Resident
Impact
Visitor
Impact
Total
Sales Tax **
8.75%
$18
$56
$74
Transient Occupancy Tax
10.00%
0
1
1
Total Tax Revenue
$18
$56
$75
*Assuming that 3% of out-of-town visitors require lodging at three-person occupancy on average, based on survey results.
** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $8,000.
*** Figures rounded to the nearest thousand.
Source: Johnson Consulting