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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
www.chjc.comSection 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 48
Table 4-14
As shown in the table, all 22 regional soccer tournaments are estimated to have generated $10.2 million in
total spending, $3.1 million in increased earnings, 71 FTE jobs, and $489,000 in tax revenues. Visitor impact
from out-of-town visitors is estimated to have included $8.6 million in total spending, $2.6 million in
Morgan Hill Outdoor Sports Center
22 Regional Soccer Tournaments (2016)
Economic and Fiscal Impact
Visitation Volume
Residents
Visitors
Total
Visitation
26,512
79,537
106,049
Average Length of Stay
1.0
1.6
-
# of Person-Days
26,512
129,706
156,218
# of Room Nights
0
6,628*
6,628
Direct Spending ($000)***
Residents
Visitors
Total
At Center
Food and Beverage
$64
$192
$257
Shopping/ Merchandise
13
64
77
Subtotal
$77
$256
$333
Outside Center
Lodging
$0
$416
$416
Food and Beverage
268
1,310
1,578
Shopping/ Merchandise
219
1,071
1,290
Admission/ Entertainment
151
741
892
Parking
90
442
532
Other
103
504
608
Subtotal
$832
$4,485
$5,317
Total Direct Spending
$909
$4,741
$5,650
Economic Impact ($000)***
Multiplier
Resident
Impact
Visitor
Impact
Total
Direct Spending
$909
$4,741
$5,650
Indirect Spending
0.4500
409
2,133
2,542
Induced Spending
0.3570
324
1,693
2,017
Total Spending
$1,642
$8,567
$10,209
Increased Earnings
0.5550
504
2,631
$3,136
Employment (FTE Jobs)
12.6057
11
60
71
Fiscal Impact ($000)***
Tax Rate
Resident
Impact
Visitor
Impact
Total
Sales Tax **
8.75%
$72
$376
$448
Transient Occupancy Tax
10.00%
0
42
42
Total Tax Revenue
$72
$418
$489
*Assuming that 25% of out-of-town visitors require lodging at three-person occupancy on average, based on survey results.
** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $51,000.
*** Figures rounded to the nearsest thousand.
Source: Johnson Consulting