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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
Section 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 47
RECURRING ECONOMIC AND FISCAL IMPACT OF THE OUTDOOR SPORTS
CENTER
The economic and fiscal impact of the existing Outdoor Sports Center is based on its visitation volume and
activities, which largely are grouped into regional soccer tournaments and non-soccer tournaments. The
average daily spend numbers were generated by conducting surveys of users at the facility, and were presented
in Table 4-4. Table 4-13 summarizes number of events and attendance at the facility in the past fiscal year.
Table 4-13
In 2016, there were 33 events, generating 139,849 attendees. 22 of the events are soccer tournaments,
generating 106,049 attendees; while 11 are non-soccer events, generating 33,800 attendees. In this analysis, for
practicality purposes the attendance figures are assumed to have included tournament participants, coaches
and support persons, and tournament spectators.
REGIONAL SOCCER TOURNAMENTS
Table 4-14 shows the estimated economic and fiscal impact of one full year of regional soccer tournaments at
the Outdoor Sports Center, consisting of 22 such tournaments, generating 106,049 attendees.
Morgan Hill Outdoor Sports Center
Outdoor Tournament Events (2016)
Events EventDays
Total
Attendance*
Average
Attendance
Soccer Tournaments 22 na 106,049 4,820
Non-Soccer Tournaments 11 na 33,800 3,073
Total 33 62 139,849 4,238
*Estimated attendance.
Sources: Morgan Hill Youth Sports Alliance