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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
www.chjc.comSection 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 42
Table 4-8
As shown in the table, over 59,700 visitors enjoyed the Aquatics Center from September 2015 thru
September 2016, including over 29,200 Morgan Hill residents and over 30,400 out-of-town visitors.
Table 4-9 summarizes the estimated economic and fiscal impact of summer recreation swim use at the
Aquatics Center using the survey data provided in Table 4-5. In addition to those statistics, the visitors
surveyed indicated no spending on lodging, suggesting that no hotel room nights were generated specifically
by a non-residents’ visit to the Aquatics Center alone, e.g., they did daytrips, or stayed with friends/ relatives.
Morgan Hill Aquatics Center
Summer Recreation Swimming Use (2015-2016*)
Daily Admissions
Resident Non-Resident
Totals
Day Passes
Infant (under 2 yrs)
34
69
103
Child (2-11 yrs)
6,201
8,527
14,728
Youth (12-17 yrs)
1,193
1,712
2,905
General (18+)
5,558
7,995
13,553
Free
67
-
67
AC Free Day
630
-
630
Subtotal
13,683
18,303
31,986
%
43%
57%
Groups and Parties
Group
1,133
1,502
2,635
Swim Meet
-
44
44
YMCACamps
1,029
4,297
5,326
School Days
1,420
1,883
3,303
Parties
1,312
1,739
3,050
Subtotal
4,894
9,464
14,358
Total Daily Admissions
18,577
27,767
46,344
Member Use
Resident Non-Resident
Totals
Member Attendance
10,711
2,678
13,389
Total Summer Recreation Swim Use
29,288
30,445
59,733
*September 2015 to September 2016.
Sources: Morgan Hill Aquatics Center