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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
www.chjc.comSection 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 45
Table 4-11
As shown in the table, currently, Swim Meets at the existing Aquatics Center are estimated to have generated
$4.6 million in total spending, $1.4 million in increased earnings, 32 FTE jobs, and $234,000 in sales tax
Morgan Hill Aquatics Center
Regional Swim Meets
Economic and Fiscal Impact
Visitation Volume
Residents
Visitors
Total
Visitation
7,370
12,624
19,994
Average Length of Stay
1.0
1.6
-
# of Person-Days
7,370
19,838
27,208
# of Room Nights
0
3,156*
3,156
Direct Spending ($000)***
Residents
Visitors
Total
At Center
Food and Beverage
$25
$211
$236
Shopping/ Merchandise
0
239
239
Admission
9
99
108
Subtotal
$34
$550
$583
Outside Center
Lodging
$0
$231
$231
Food and Beverage
123
413
536
Shopping/ Merchandise
0
518
518
Admission
0
440
440
Parking
0
124
124
Other
0
99
99
Subtotal
$123
$1,826
$1,949
Total Direct Spending
$156
$2,376
$2,532
Economic Impact ($000)***
Multiplier
Resident
Impact
Visitor
Impact
Total
Direct Spending
$156
$2,376
$2,532
Indirect Spending
0.4500
70
1,069
1,139
Induced Spending
0.3570
56
848
904
Total Spending
$283
$4,293
$4,576
Increased Earnings
0.5550
87
1,319
$1,406
Employment (FTE Jobs)
12.6057
2
30
32
Fiscal Impact ($000)***
Tax Rate
Resident
Impact
Visitor
Impact
Total
Sales Tax **
8.75%
$14
$197
$211
Transient Occupancy Tax
10.00%
0
23
23
Total Tax Revenue
$14
$220
$234
*Assuming that half of out-of-town visitors require lodging at double occupancy on average, based on survey results.
** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $24,000.
*** Figures rounded to the nearest thousand.
Source: Johnson Consulting