City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
Section 4: Existing Facilities Overview and Impacts | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 44
13 FTE jobs, and $87,000 in sales tax revenues, annually. Morgan Hill would receive $14,000 of the sales tax
revenues, $10,000 of which is through visitor impacts.
SWIM MEETS
Table 4-10 summarizes visitation volume for Swim Meets in the most recent summer season.
Table 4-10
As shown in the table, Swim Meets generated 16,870 visitors and 19,994 visitors in 2015 and 2016,
respectively.
Table 4-11 summarizes the estimated economic and fiscal impact of Swim Meets at the Aquatics Center,
based on the 2016 attendance of 19,994 visitors. Similar to the recreational swim use, a user survey was
conducted on a sample of the visitors/ participants to Swim Meets. The survey reveals the visitor origin,
length of stay, and average daily spending at Center and outside Center for both residents and non-residents
as summarized in Table 4-5.
Swim Meets Held
Events Event Days Total Attendance Attendance/Day
2015 10 20 16,870 844
2016 11 21 19,994 952
Sources: Morgan Hill Aquatics Center
Morgan Hill Aquatics Center