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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 6: Participatory Sports Trends

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May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 88

TEAM SPORTS PARTICIPATION

TEAM SPORTS OVERVIEW

The following analysis of team sports participation is based upon data presented in the 2015 Sports and

Fitness Industry Association (SFIA) Trends in Team Sports report (the most recent issue available) and the

2016 SFIA Topline Participation Report. The analysis defines participants, participation, and participation

rates as follows:

Figure 6-1

Over the last five years, there has been a consistent decline in total team sports participants. Since 2009, total

individual participants have decreased approximately 1.8 percent. The number of sports each participant plays

has also decreased overall (-7.3% percent), contributing towards a decline of 8.4 percent in total team sports

participation. Figure 6-2 and Table 6-1 display this trend.

Figure 6-2

2009

Change

2014

Sources: SFIA, Johnson Consulting

Participants

Sports per

Participant

Total Participation

TeamSports Total Participation (2009-2014) - U.S.

63.7 million

-1.2%

2.2

-7.3%

141.4

million

-8.4%

62.9 million

2.06

129.5

million