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6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 6: Participatory Sports Trends
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May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 91
Table 6-2
Team sports that can be played at public parks and community centers, such as Basketball, Volleyball,
Baseball, and Touch Football have a large participation rate by casual and pick-up participants. In some cases,
schools are the only opportunity for athletes to participate in certain sports, including Track & Field,
Cheerleading, Lacrosse, Volleyball (Court) and Tackle Football. These sports are a significant part of the
United States schools system and local communities and account for a large portion of the School/College
Play category. Team sports that are sometimes not offered by schools yet require an official or referee – Slow-
pitch Softball, Ice Hockey, Soccer, and Swimming – have a high participation rate of within the League Play
category.
TOP SPORTS BY INCOME LEVEL
The expenses required to participate in a sport include venue rentals and cost of the proper equipment,
among others. These costs associated with each team sport could create a barrier to entry and, therefore,
could determine which sports someone chooses to pick-up or continue to play. Table 6-3 displays the top five
team sport participation rates by income level.
Top Team Sport Participation Rate by Venue and Circumstance (2014)
Sport
Participation
Sport
Participation
Sport
Participation
Football (Touch)
71.2%
Track & Field
78.4% Softball (Slow-pitch)
66.8%
Volleyball (Grass)
67.0%
Cheerleading
75.5%
Soccer (Outdoor)
58.9%
Volleyball (Beach)
56.6%
Lacrosse
56.6%
Baseball
55.8%
Field Hockey
53.5%
Volleyball (Court)
51.4%
Ice Hockey
54.9%
Rugby
52.2%
Football (Tackle)
39.4% Softball (Fast-pitch)
53.7%
Basketball
47.6% Swimming on a Team 38.6%
Soccer (Indoor)
51.1%
Football (Flag)
43.4%
Rugby
36.3% Swimming on a Team 38.9%
Baseball
26.2%
Basketball
29.6%
Football (Tackle)
38.6%
Ice Hockey
25.6% Softball (Fast-pitch)
28.0%
Volleyball (Beach)
34.4%
Soccer (Indoor)
22.7%
Field Hockey
26.5%
Football (Flag)
29.2%
Source: SFIA, Johnson Consulting
Casual/Pick-Up Play
School/College Play
League Play