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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 6: Participatory Sports Trends

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May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 92

Table 6-3

Top 5 U.S. Team Sports Participant Rates by Income Bracket (2014)

Income Bracket

Core Sport

Percentage of Participants

Paintball

22.6%

Volleyball (Grass)

21.0%

Football (Touch)

20.9%

Field Hockey

20.8%

Ultimate Frisbee

19.4%

Wrestling

24.4%

Football (Tackle)

23.2%

Paintball

22.9%

Football (Touch)

22.4%

Track & Field

21.4%

Rugby

21.2%

Volleyball (Sand/Beach)

20.9%

Football (Touch)

20.3%

Football (Flag)

20.0%

Baseball

19.5%

Roller Hockey

20.4%

Softball (Slow-Pitch)

19.4%

Softball (Fast-Pitch)

18.5%

Baseball

18.3%

Soccer (Outdoor)

17.7%

Roller Hockey

41.2%

Lacrosse

40.0%

Gymnastics

39.8%

Ice Hockey

39.5%

Track & Field

38.1%

Source: SFIA, Johnson Consulting

Less than $25,000

$25,000-$49,999

$50,000-$74,999

$75,0000-$99,999

Greater than $100,000