City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

250 / 493

6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
Section 6: Participatory Sports Trends | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 97
There was also a mention of a lack of indoor multipurpose facilities in the region, specifically hardcourts and
indoor turf. Such a facility could host a variety of sports and non-sports events, including:
 Basketball
 Volleyball
 Football
 Lacrosse
 Rugby
 Soccer/Futsal
 Baseball/ Softball
 Cheer/dance/drill team
 Gymnastics/trampoline/tumbling
 Wrestling
 Fencing
 Ultimate Frisbee
 Archery
 Sports/Coaching clinics
 Martial arts
 Canine agility
 Corn hole/Bags tournament
 Horseshoes tournament
 Cross Fit games/fitness competitions
 Trade shows
 Expos
 Farmers Markets
This type of facility could also generate sports tourism opportunities by appealing to cold-weather climate
teams that are looking to conduct winter training in warm climates, or simply attend a national tournament.
These events are beneficial in generating revenues for the facility and also economic and fiscal impacts for the
region through spending at local hotels, restaurants, wineries and other retail establishments.
OBSERVATIONS
When developing sports facilities it is critical to be as multipurpose as possible to meet the increase or
decrease in long-term demand. Sports that are popular today may not necessarily be popular in 10-15 years
and the City of Morgan Hill should keep this in mind when considering new athletic facilities. It is also
important to consider the local demand for facilities, which may differ from regional or national participation
rates.
The focus group discussions demonstrated the importance of sports and recreation in Morgan Hill. There is
strong local demand for traditional sports like soccer, swimming, baseball and softball. But the focus groups
also revealed a potential opportunity for Morgan Hill through Sand Volleyball. Section 5 of this report
showed only a small number of dedicated facilities for Sand Volleyball within 200 miles of Morgan Hill.
Conversations with local volleyball stakeholders demonstrated a need for a large facility dedicated to Sand
Volleyball and Morgan Hill should consider building such a facility.