City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

6 East Monroe Street

Fifth Floor

Chicago, Illinois 60603

Phone: 312.447.2010

Fax: 312.444.1125

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 85

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Event staging area for 1,000 participants

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Moveable bulkhead to accommodate two water polo courts

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Located adjacent to Mesa High School

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Exterior lighting

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Restrooms, classroom, and locker room facilities

DEMAND SCHEDULE:

The Skyline Aquatic Center serves both competitive swimmers and recreational

swimmers. The project was also aimed at promoting sports tourism in Mesa. After the pool opened the

facility was selected to host the 2011 national U.S. Masters Swimming short-course competition and 2011

U.S. Synchronized Swimming Junior Nationals. The facility also submitted bids for the 2012 NAIA

Swimming and Diving National Championships, and the 2011 and 2012 Mountain West Conference

Swimming and Diving Championships – events that the city could not previously bid to host. The facility was

also selected as one of six stops on the Arena Grand Prix tour. In 2013, the three-day event attracted 300

swimmers, including 52 Olympians, and attracted over 4,000 spectators who generated a direct spend of

$300,000.

OBSERVATIONS:

Skyline Aquatic Center was funded through the Aquatics Capital Program and Wastewater

Bonds. The project was a joint-venture between the City of Mesa and Mesa Public Schools who contributed

$4.6 million to the project. Schools can use the pool for swim programs, water polo, and competitive swim

and diving. Additionally, recreational swimmers can utilize the splash park and can purchase seasonal or daily

swim passes. The facility represents a successful public-private venture that met the demands of numerous

interest groups while promoting Mesa as a sports tourism destination.