City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
Section 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 80
DEMAND SCHEDULE: Due to its partnership with the Seattle Sounders, most Starfire sports’ event schedule is
made of soccer based events. The indoor facility hosts adult and youth leagues six nights a week, which are
offered in multiple sessions during the year. Each session attracts 155 teams with 2,250 participants during
the summer and 250 teams and 3,500 participants from fall through the spring. Adult leagues are offered
year-round and attract up to 250 teams each session. Youth leagues are not offered during the summer to
avoid competition with other local leagues and Clubs. Aside from these leagues the complex hosts a plethora
of soccer and other sport-specific events including:
 7 Regional 2-day Soccer tournaments (averaging 135 teams each)
 20 multiple day instructional soccer camps
 12 single day clinics and showcases
These events are the main core of Starfire’s operations and provide a steady demand for the facility. A unique
make-up of special events supplements this consistent demand. In the last year, these events have included:
 Seattle Sounders U.S. Open games
 Seattle Sounders 2 home games (United Soccer League)
 United States National Lacrosse team games
 Russell Wilson’s Quarterback Camp
 Regional Rugby tournaments
 Regional Frisbee tournaments
 US Quidditch NW Regional Championships