City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

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6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125
Section 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 83
HICKORY POINT BEACH TARVARES, FLORIDA
FACILITIES: Hickory Point is Florida’s largest permanent sand volleyball complex. The facility is built on a
68-acre site next to Lake Harris and has 21 professional courts. Other amenities of the complex include:
 free parking
 restrooms
 picnic tables
 playground area
 outdoor showers
 stadium quality lighting
 pavilion with BBQ grills
 Intercom System
DEMAND SCHEDULE: The complex hosts player showcases, training camps, and several featured
championship events each year, with some attracting over 75 teams. For 2017, the facility is forecasted to
host 11 events over 14 days, including the American Beach Tour National Championship for Adults and
Juniors.
PRICING: Rental rates for courts at Hickory Point are $40 for non-profit organizations and $55 for for-profit
organizations per day. The cost of lights is an additional $25 per hour, per each court.