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6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 81
The Sounders and United States National Lacrosse host games at the 4,500 seat Starfire Sport Stadium on the
complex. These events are consistently sold out and additional seating is often needed.
OPERATIONS:
Starfire Sports is managed and operated by a non-for-profit organization and governed by a
board of directors. There are 11 full-time employees that work at the complex. Starfire has a partnership with
the Seattle Sounders that does allow the Sounders the option of certain fields at any given time.
FUNDING:
Starfire was privately funded with approximately $10 million in debt financing. As of 2015, over 50
percent of the outstanding debt has been paid and Starfire is ahead of schedule in repaying the full amount.
REACH 11 SPORTS COMPLEX
PHOENIX, ARIZONA
LOCATION:
The Reach 11 Sports Complex is located on the North outskirts of Phoenix, Arizona, near
Interstate 17 and US Highways 101 and 51. Phoenix has a total residential population of 1,513,274. The
complex was a phased-development with the East side portion of 10 fields being completed in 2007 and the
remaining 8 fields on the West side of the complex finished in 2009.
FACILITIES:
Reach 11 has the following make up of field sport surfaces:
17-Full size natural turf fields
1 - Full championship field with seats
2-Parking lots with capacity for 2,300 vehicles total
The entire Reach 11 Complex as whole also includes 21 miles of biking and hiking trails and 2 baseball fields
sponsored by the Arizona Diamondbacks.