6 East Monroe Street
|
Fifth Floor
|
Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 76
2 Championship Fields with Synthetic Turf
3 Quads of baseball/softball diamonds (12 fields total)
Each field has lighting, computerized irrigation and drainage systems
3 miles of walking/running trails
3 pavilions for ceremonies, events and meeting space
Event officials meeting rooms
Officials locker rooms
Stadium lawn seating
Wi-Fi for streaming games
On-site parking
DEMAND SCHEDULE:
In its first year of operations, the complex hosted 21 events. Operations are expected
to increase in year two once the marketing efforts of the facility begin to pay off. Additionally, due to
concerns about overuse of the new natural grass fields, the number of events were limited in year one to
protect the new grass.
FUNDING:
The total construction cost was $29 million and was publicly finance through a restaurant sales tax.