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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 76

2 Championship Fields with Synthetic Turf

3 Quads of baseball/softball diamonds (12 fields total)

Each field has lighting, computerized irrigation and drainage systems

3 miles of walking/running trails

3 pavilions for ceremonies, events and meeting space

Event officials meeting rooms

Officials locker rooms

Stadium lawn seating

Wi-Fi for streaming games

On-site parking

DEMAND SCHEDULE:

In its first year of operations, the complex hosted 21 events. Operations are expected

to increase in year two once the marketing efforts of the facility begin to pay off. Additionally, due to

concerns about overuse of the new natural grass fields, the number of events were limited in year one to

protect the new grass.

FUNDING:

The total construction cost was $29 million and was publicly finance through a restaurant sales tax.