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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 74
NATIONAL FACILITY CASE STUDIES
It is also important to consider the national sports market when deciding on a sports tourism strategy. Each
of the case study facilities detailed below utilizes different business models to generate revenue and
experience different levels of demand.
As part of our analysis, a list of national facilities was compiled to understand potential competition for any
newly constructed/renovated facilities in Morgan Hill. In addition, certain comparable facilities were
identified and profiled as case studies to better understand design and demand trends that could be applicable
at a facility in Morgan Hill. The facilities profiled below should not be considered an exact blueprint for a
program or new facility in Morgan Hill. While some of the profiled facilities are larger than what can be
offered in Morgan Hill, each facility can offer a glimpse of some opportunities and challenges for a regional
sports facility and provides some examples of competitive facilities for Morgan Hill. Some of the case studies
also provide examples of how to successfully phase development of large facilities to allow the market to
develop over time.
These facilities and their markets are listed in the table below.
Table 5-9
Morgan Hill
Outdoor Sports
Facilities
Premier Sports
Campus at
Lakewood Ranch
Elizabethtown
Sports Park
Sportscore One
& Two
Starfire
Sports
Complex
Reach 11
Epi-Center
Hickory Point
Beach
Skyline Aquatic
Center
Location, Distance, & Type
Location
Morgan Hill, CA* Sarasota, FL
Elizabethtown, KY Rockford, IL
Tukwila, WA Phoenix, AZ Santa Rosa, CA Tavares, FL
Mesa, AZ
Distance from proposed site (miles)
-
2,900
2,300
2,100
850
1,300
700
2,800
700
Indoor/Outdoor
Both
Both
Outdoor
Both
Both
Outdoor
Indoor
Outdoor
Outdoor
Demographic Characteristics (2016)
Population
43,926
54,769
30,686
150,848
20,419 1,555,635
175,105
15,510
475,274
25 mile radius population
1,665,475
751,901
213,412
505,482
3,082,193 3,114,202
536,635
1,046,524
1,953,720
50 mile radius population
4,441,435
3,391,659
1,502,403
1,911,156 4,296,693 4,398,247
2,044,805
3,730,783
4,442,381
75 mile radius population
8,694,192
5,239,443
2,418,762
8,605,200 4,700,234 4,776,054
6,526,215
6,818,424
466,206
Total Housholds
13,913
24,331
12,702
59,311
7,442
550,257
65,616
6,799
177,960
Median Household Income
$96,808
$40,280
$43,078
$38,844
$45,569
$48,842
$58,729
$40,282
$49,453
*Outdoor Sports Center was used as the center point.
Sources: Esri BAO, MPoint, Johnson Consulting, Facility websites, TripAdvisor, and Mapquest
Key Characteristics of Nationall Complexes