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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 70

The Fresno Regional Sports Complex is a 110-acre facility that caters to baseball, softball, and soccer events.

The complex has nine multipurpose fields, six baseball diamonds, a fishing pond, and a paintball field. The

facility has been popular for hosting tournaments, adult softball leagues, local festivals, and concerts. To

prevent an overflow of parking at the facility, an average daily fee of $4 is charged per vehicle. The complex is

publicly-owned by the City of Fresno.

OUTDOOR SAND VOLLEYBALL COMPLEXES

Sand volleyball is a fast-growing sport due to the recent sanctioning by the International Olympic Committee

and NCAA. Participation, especially at the youth levels, has increased steadily over the past several years and

should continue given the opportunity to earn a college scholarship. In 2016, three college teams from the

state of California – USC, UCLA, and Pepperdine – qualified for the NCAA Championships. The early

success of college teams in the state along with the warm climate should promote growth in participation

levels over the next several years.

Outdoor sand volleyball complexes can consist of four or more courts. Within 200 miles of Morgan Hill

there are four sand volleyball Complexes, three of which are within 50 miles of Morgan Hill. The lack of sand

volleyball complexes is not unique to Silicon Valley and Northern California, as few dedicated facilities have

been developed across the country. As the popularity of the sport grows, so too should the number of

dedicated facilities capable of hosting large tournaments.