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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 66

FRANK FISCALINI SWIM CENTER

Located in San Jose, The Frank Fiscalini International Swim Center is the main aquatic facility for

Independence High School. The center hosts programming for the high school’s swim, diving, and water

polo teams, as well as private club events for USA Swimming & Diving and West Coast Aquatics. The

complex has two outdoor pools, one a 25-yard length, seven-lane pool and the other a 50-yard length, eight-

lane pool. The facility is only accessible to those participating on a high school team or private programming.

GEORGE F. HAINES INTERNATIONAL SWIM CENTER

Originally named the Santa Clara International Swim Center, the Haines International Swim Center was built

by the City of Santa Clara and opened in 1966. The Center is an outdoor complex and has a training pool (75

ft. x 42 ft.), a racing pool (75 ft. x 165 ft.), and a diving well (17 ft. depth). These amenities are host to the

center’s main tenant, the internationally renowned Santa Clara Swim Club.

Annually, the Swim Center host the Santa Clara International Grand Prix, a popular event that invites 500 of

the best international swimmers to compete in one of the largest swim meets in the United States. Olympian

Michael Phelps, is one of the many well-known former participants at the Grand Prix. Along with serving the

private needs of the Santa Clara Swim County, the Haines Swim Center also is open to the public. The

average daily fee for the public is $5, with discounts provided to residents and visitors over 50 years of age.