6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 67
BASEBALL/SOFTBALL DIAMOND COMPLEXES
Baseball/Softball diamond complexes typically consist of four or more diamond fields. The main surface can
be grass with a dirt infield or turf. These diamonds are specifically designed to meet the requirements of
baseball/softball, but can hold most traditional field sports. The marketability of these facilities is based on
the number of surfaces that are available, the capacity for attendees, amenities within the facility (restrooms,
concessions, dugouts, etc.), and the cost to rent the fields.
Currently, Morgan Hill hosts its baseball programming, including the local youth Pony leagues at several
community parks. These parks include Britton Fields, Burnett Fields, and El Toro Fields, which are all a part
of an elementary School parks.
Within 200 miles of Morgan Hill there are eight baseball/softball facilities. Most of these facilities are located
north of Morgan Hill as shown in the map below.
Figure 5-4