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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 67

BASEBALL/SOFTBALL DIAMOND COMPLEXES

Baseball/Softball diamond complexes typically consist of four or more diamond fields. The main surface can

be grass with a dirt infield or turf. These diamonds are specifically designed to meet the requirements of

baseball/softball, but can hold most traditional field sports. The marketability of these facilities is based on

the number of surfaces that are available, the capacity for attendees, amenities within the facility (restrooms,

concessions, dugouts, etc.), and the cost to rent the fields.

Currently, Morgan Hill hosts its baseball programming, including the local youth Pony leagues at several

community parks. These parks include Britton Fields, Burnett Fields, and El Toro Fields, which are all a part

of an elementary School parks.

Within 200 miles of Morgan Hill there are eight baseball/softball facilities. Most of these facilities are located

north of Morgan Hill as shown in the map below.

Figure 5-4