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6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 69

KEN MERCER SPORTS PARK

Located in the City of Pleasanton, the Ken Mercer Sports Park is one of the leading sports complexes in the

Tri-Valley Area, north of San Jose. The Complex has 23 diamonds and nine grass soccer fields, all of which

include lighting as well as a running track, hockey rink, and skate park. The complex hosts regional

tournaments, local, leagues, camps and programs and community events, such as the Tri-Valley Turkey Burn

5/10K run. The flat hourly rate to rent a field at the complex is $20. This does not include lighting, which is

an additional $15 an hour or other services needed for hosting a tournament (field preparation, staff, etc.).

The complex is owned by the City of Pleasanton. Ken Mercer Sports Park’s success can be attributed to its

flexibility, being able to host several types of sport events, on its fields. This not only makes it one of the top

facilities in the Tri-Valley Area, but throughout Central and Northern California.

FRESNO REGIONAL SPORTS COMPLEX