City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

6 East Monroe Street

Fifth Floor

Chicago, Illinois 60603

Phone: 312.447.2010

Fax: 312.444.1125

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 72

WEST VALLEY COLLEGE

Located in Saratoga, California, 25 miles north of Morgan Hill, West Valley College is a community college

with a student population of approximately 12,500. West Valley College has 11 collegiate sports programs,

including beach volleyball. To field a team the school developed a six-court, sand volleyball complex on

campus. Renting the facility is available to the public, but potential users must apply and be approved in

advance. The current average rental rate at the sand volleyball complex is $25 per hour.

LOCAL AND REGIONAL FACILITY AUDIT OBSERVATIONS

Understanding the local and regional marketplace is important when trying to determine a strategy for new

facility development. Knowing if the market is underserved by a particular facility type, or if the market is

saturated with a certain type of facility will help protect the City of Morgan Hill. It is also important to

understand how the facilities we profiled balance local demand and regional demand. Most often, local use

will be most prevalent during the week days and on weekends, while regional use of facilities would mostly

occur only on weekends.

Our audit of local and regional facilities uncovered several important considerations with respect to the five

facility groups we examined:

Outdoor Fields:

Excluding Twin Creeks Sports complex, which is approximately 33 miles from

Morgan Hill, many of the competitive soccer facilities equipped to host regional tournaments are

approximately 100 miles away. Additionally, compared to other soccer facilities within 200 miles the

OSC is one of the largest soccer facilities and the current rental rates at the OSC are in line with the

average rental rates found at similar facilities. The OSC compares favorably to other regional facilities

and is an important asset for the City of Morgan Hill.

Indoor Complex:

The Silver Creek Sportsplex in San Jose offers indoor surfaces for a variety of

traditional sports as well as unique ones such as roller hockey and badminton. Despite its proximity

to Morgan Hill, an indoor facility in Morgan Hill could make sense given the local demand for indoor

space (both sports and non-sports) during the winter months, or periods of extreme heat. Morgan